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Advertising is one of the ways to communicate with potential and actual customers in marketing. In other words, advertising is a type of communication for which a fee is paid and its purpose is to inform or convince (or both) the audience. Of course, it should be noted that both of these goals are equally important and one aspect should not be considered dominant over the other. Persuasiveness is ineffective if awareness is not taken into account, and awareness will certainly be persuasive if done accurately and effectively. Therefore, we will not distinguish between the two concepts in advertising, except in special cases where we place serious emphasis on one of the two areas.