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A set of multiple and multifaceted advertising activities planned to advertise a particular organization or product is called an Advertising Campaign. Advertising campaign planning allows the organization and the executor of the advertisement to use the limited resources effectively. The purpose of the advertising campaign is to send the message of the purpose of the campaign to the designated audience with careful planning at the right time and with the appropriate budget, and ultimately increase the market share and increase the number of the organization’s audience. The important thing about an advertising campaign is that it must always be measured and monitored to evaluate the effectiveness of the advertising campaign, and this is not possible unless certain numerical criteria are defined from the beginning to measure the effectiveness of the campaign.